Manuale di architettura d’interni. Vol.5. Il negozio

Author: Riccardo Salvi
Publisher: Franco Angeli Edizioni
Printed in Italy
Date: September 2013
ISBN: 9788820443665
Softcover, 160 pages

The fifth volume in the series dedicated to interior architecture explores the theme of store design, understood as the creation of physical spaces for the exchange of economic goods.
There is a wide variety of store types—ranging from food to fashion to furniture—each differing in complexity and scale. Yet all share a fundamental objective: to attract customers and boost sales.
To achieve this, products must be presented in a way that makes them desirable, and commercial spaces must transform the act of purchasing into a pleasant and engaging experience that encourages customers to return.

Store design must therefore focus on these core functions and express them through architecture, technology, and furnishings.
This volume serves as a guide to the foundational principles of store design, showing how each concept should be developed through interconnected elements that form a cohesive whole. Architectural details must be carefully coordinated to reflect a unified design vision—one that leads, with clarity and purpose, toward the desired outcome.